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What Do Google Keywords Tell Us About Our World?

RRP $18.99

Google Keywords and Search Results tell an interesting tale about our private and public lives. The results tell us as a society where we place our priorities in America. Are we in alignment? Read and find out.

How To Generate Leads For Your Local Business With Google Adwords

RRP $13.99

How To Feed Your Local Business With a Steady Diet of Leads From GoogleDo you own a small business and want to increase the number of customers you get from your online marketing efforts? Do you want more Internet generated leads for your business? If so, you must be where your customers are looking for you. That's in the Internet search engines, most notably Google. Online advertising is where you will get the best results, and at the lowest cost as long as you know the right way to do it.If you're #1 in your local market, you get the best leads, the best customers, and the best protection against your competitors vying for the same market share. 97% of consumers start their search for a local business online. Search engines are the number one way people find businesses in their area and, mobile search is on the rise as consumers look for local products and services while on the go. In this book, Kyle Battis and Mike Purvis break down the magic of how a local business can leverage Google's Paid Advertising platform, Google AdWords. Inside these pages you will find a primer on how to use Google AdWords to predictably attract and convert qualified leads from the Internet for your small Business.

Why Do I Need A Teacher When I've Got Google?

RRP $393.99

Why do I need a teacher when I've got Google? is just one of the challenging, controversial and thought-provoking questions Ian Gilbert poses in his long-awaited follow up to the classic Essential Motivation in the Classroom.

Questioning the unquestionable, this fully updated new edition will make you re-consider everything you thought you knew about teaching and learning, such as:
Are you simply preparing the next generation of unemployed accountants?
What do you do for the 'sweetcorn kids' who come out of the education system in pretty much the same state as when they went in?
What's the real point of school?
Exams - So whose bright idea was that?
Why 'EQ' is fast becoming the new 'IQ'.
What will your school policy be on brain-enhancing technologies?
Which is the odd one out between a hamster and a caravan?

With his customary combination of hard-hitting truths, practical classroom ideas and irreverent sense of humour, Ian Gilbert takes the reader on a breathless rollercoaster ride through burning issues of the twenty-first century, considering everything from the threats facing the world and the challenge of the BRIC economies to the link between eugenics and the 11+.

As wide-ranging and exhaustively-researched as it is entertaining and accessible, this book is designed to challenge teachers and inform them - as well as encourage them - as they strive to design a twenty-first century learning experience that really does bring the best out of all young people. After all, the future of the world may just depend on it


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