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Successful Seo And Search Marketing In A Week

RRP $14.99

Learn in a week, what the experts learn in a lifetime.

Sunday: Understand the functions of the major search engines and what SEO and Search Marketing are and what they do.
Monday: Learn about your competition and target audience, and organize your website's structure.
Tuesday: Discover the importance of keywords, and how to generate your keyword list and find the best low-cost research tools.
Wednesday: Learn how to make changes to the pages on your site to increase the chance of ranking.
Thursday: Ensure all of your links are found and indexed by search engines and generate backlinks.
Friday: Monitor and manage your progress through tools such as Analytics, Webmaster and shortened URLs.
Saturday: Increase your online presence with search marketing.

About the Author

Nick Smith is Managing Director of Closeup Media. He is an expert in online marketing, who has helped hundreds of large and small companies achieve their goals.


Services Marketing

RRP $34.99

Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers.  The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed to implement service strategies for competitive advantage across industries.

New research references and examples in every chapter include increased coverage of new business model examples such as Airbnb, Uber, OpenTable, Mint/Intuit, and others, alongside greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service.  View Table of Contents and Features below for more information.



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