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El Museo 2.0. La Comunicacion Y El Marketing De Las Artes Y La Cultura

RRP $13.99

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Los museos han pasado de ser un sitio donde guardar obras de arte a emerger como espacios de ocio popular. Por ello, desarrollar estrategias de comunicacion y el marketing, ademas de ser parte de su funcion social, es una obligacion para poder atraer y fidelizar publico. Las relaciones publicas, y mas concretamente, las relaciones con los medios de comunicacion (gabinete de prensa) han sido tradicionalmente una de las herramientas mas utilizadas, por su eficacia. Pero los museos 2.0 parecen no necesitar ya tanto a los medios como en el pasado. Como se esta adaptando el museo y las industrias culturales a los nuevos tiempos? Que valor aportan las media relations a la comunicacion cultural hoy?  Con este libro, realizado con el rigor de una investigacion academica, se quiere hacer reflexionar sobre los nuevos caminos de los museos, el entorno digital en el que se mueven y la nueva comunicacion cultural (medios tradicionales, redes sociales, periodistas, etc.). Aunque el objeto de estudio es el museo, todo lo aqui expuesto es facilmente extrapolable a todo el sector de las industrias culturales y creativas.


Pog Mar Seo (a Kiss Like This)

RRP $20.99

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From prolific Irish artist, Mary Murphy, comes a stunning Irish language picture book that will evoke lots of giggles, gurgles and smiles - not to mention kisses - from little babies! Prestigious poet and translator, Gabriel Rosenstock, captures in Irish all the fun, fizz and warmth of Mary Murphy's picture book words in this young, interactive title all about...kissing! Did you know that a giraffe kiss is gentle and tall...like this! *Mwaaaah!* Then there are kisses that are quick and small...others are fizzy and bubbly...some are even long and tooty-tooty! There are SO many different types of kisses, just turn the page to see! This split-page book, with its cast of loveable, cuddly-looking parent-and-child animals is the perfect gift for a new baby or a young family who wish to encourage a love of the Irish language in their child. Pog Mar Seo will be the ninth title translated into Irish for the Walker Eireann list, an initiative which celebrates Walker Book's Irish writers and illustrators, creating perfect books for children. It is a standout, young novelty book with split-pages throughout and a stunning finale spread with glitter foil across the page. Walker Eireann - leabhair le laimhseail go gramhar, i dteanga do chroi.


Phraseology In Legal And Institutional Settings

RRP $271.99

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This volume presents a comprehensive and up-to-date overview of major developments in the study of how phraseology is used in a wide range of different legal and institutional contexts

Phraseology is becoming increasingly important in a wide range of fields. This recent interest has mainly been sparked by the development of corpus linguistics research. Yet, there have been relatively few empirical studies of word combinations in the domain of law and in the many different contexts where legal discourse is used. This book seeks to address this gap by presenting some of the latest developments in the study of this linguistic phenomenon from a corpus-based perspective. The volume draws on current research in legal phraseology from a variety of perspectives: translation, comparative/contrastive studies, terminology, lexicography, discourse analysis and forensic linguistics. It contains contributions from leading experts in the field, focusing on a wide range of issues amply illustrated through in-depth corpus-informed analyses and case studies. Most contributions to this book are multilingual, featuring different legal systems and legal languages.

The volume will be a valuable resource for linguists interested in phraseology as well as lawyers and legal scholars, translators, lexicographers, terminologists and students who wish to pursue research in the area.



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